Tutor Orial is an online service where students search for friendly tutors. They launched their website but received a lot of complaints and bad reviews accompanied by poor conversion rates.
In Prototype A, the user answers guided questions and is then matched with a tutor. Account creation comes after scheduling.
In Prototype B, the user can refine their search through filters. Account creation comes before scheduling.
"I want to filter tutors to be in control of tutor options." —User 2 on Prototype A
"Likes the filtering options because student has more clarity on how they can search based on their budget and subject." —User 3 on Prototype B
"Expected to get tutor results." —User 1 on Prototype A
"Upon clicking search, didn’t expect to get a questionnaire because it’s not what she wanted." —User 4 on Prototype A
"Wish there is a way to skip through questionnaire." —User 1 on Prototype A
"Would have preferred to see tutor availability on tutor matches." —User 1 on Prototype A
"Prefers to see schedule before clicking “Book”." —User 1 on Prototype B
"Prefers seeing time options before booking at least as a filter for the sake of matching with her availability." —User 2 on Prototype A
"Wants to see calendar on tutor profile so that it caters to the users’ time and wouldn’t have to search multiple for tutors with available hours." —User 1 on Prototype B