About me

Carla is a UX designer who deeply values empathy and human centered methodologies. Her experience is in big tech, sports hydration, electric vehicles, omnishopping catered to Gen Z, and safety in Generative AI. She holds a BFA in Graphic Design from the American University of Beirut in Lebanon and a MPS in Digital Product Design from Parsons School of Design in New York City.

Her previous experience working on wayfinding and signage design and creating experiences for cultural and historial institutions in the Gulf region piqued her interest in UX design. She ties both experiences in signage design and UX design together to create unique experiences that balance business needs and cater to users' needs through understanding their behaviors and habits.

My client work is under NDA; please reach out to see more of my work.