الطبق الطائر | The Flying Saucer

Daytime render of external totem signage at The Flying Saucer Nighttime render of external totem signage at The Flying Saucer

01 — Project Context

Project team

Carla Sunji

Nour Hadwan

Aya Abdallah

Tarek Halabi

Timeline

Completed in 2020 [A PenguinCube wayfinding and signage strategy and design project in Sharjah, UAE]

My Role

Strategy

Concept design

Identity system

Signage design

Challenge

Properly indentifying and guiding pedestrians to the underground entrances.

Understanding The Flying Saucer's location near a busy highway and identifying it via a large totem from a distance.

Designing signage that complements and doesn't compete with the brutalist concrete architecture.

02 — Strategy

The Flying Saucer has been a local landmark to Sharjah, United Arab Emirates since the late 1970s; it was renovated to become an exhibition venue and an underground space (co-working space, library, and café). As an initial part of the wayfinding and signage process, my teammates and I analyzed the site’s location, vehicular circulation to assess vehicular signage requirements, and pedestrian circulation to clearly identify entrances on the ground floor exterior which lead to the basement level.

Vehicular and Pedestrian Circulations & Sci-fi Nomenclature

03 — Concept & Design

The design process began with understanding the spaces and their functions as well as creating a moodboard which would complement the architecture of The Flying Saucer without being imposing.

Graphic elements



The signage system sits bold and confident yet quite minimal and integrated in the façade. The white vinyl mounted on the glass complements the smooth concrete while the black cut-out metal mounted on walls gives the signage weight, definition, and a sense of belonging to the modernity present in the architecture.

The Flying Saucer identification signage and opening hours | white vinyl mounted on glass Basement identification/directional signage | painted cut out metal mounted on concrete Vinyl identification/directional signage (left) | graphics engraved and ink filled stainless steel site map (right)